Just recently I’ve come to the realization that most businesses don’t create their own marketing material or copy. They rely on ad agencies or the mediums production department to create their ads.
In my opinion that is a big mistake. Don’t get me wrong, you can let them put the images and content together; but, you should be writing the content in your advertising. You are the one that knows your customers and what they want to hear. Just provide your account representative a few key phrases and focus points, and that should give them a good start in the right direction.
Many businesses make the mistake of creating ads that just concentrate on a sale item or the price. The customer needs to know why they need the item and why you’re the best place to buy it.
So take control of your ads! Make sure they don’t just sell the SALE and that they fit with your company’s goals.
