Smartphones and tablets are allowing small business owners to increase sales and improve customer service. In fact, mobile solutions are going a long way toward leveling the playing field between small businesses and the mega stores. But too many small businesses are ignoring mobile technology, one of the best opportunities in years to increase their sales and profits. Here are some thoughts on how mobile tech can benefit you:
Accept mobile payments. Get paid when you deliver the product, or upon completion of service. Nothing improves cash flow like getting paid at the moment of delivery.
Mobile point-of-sales system. Imagine your customers using a tablet to wander your store, view product demonstrations that emphasize benefits, and allows them to order. They can enter their credit card information and complete the checkout process using the tablet’s camera to scan bar codes. They can then pick up their order on their way out of the store or arrange for it to be delivered at a more convenient time. This could be a game changer; it is really that simple to use.
Using mobile phones to verify delivery. You can schedule and verify delivery of your product, and provide the customer with an accurate invoice when you’re done. This allows you to coordinate with your customers in a way that best meets their needs. Don’t forget to use the GPS system to track your staff and make sure they aren’t losing time searching for a delivery location.
Using before and after pictures with customer testimonials. Imagine a small contractor who is able to show his prospects pictures of his work with before and after pictures along with videos of customers saying how easy it was to work with him and how they love the work he did.
These are just a few examples that I hope will help you start thinking about how mobile technology can help you gain a competitive advantage.