In today’s market the consumer is now king. They can check out your firm in advance of contacting you. They then can tell all their friends, relatives, and co-workers using social media exactly what they discover in a much more efficient way than ever before.
To increase profits you must, now more than ever, eliminate as many customer service problems as possible. Gather your staff and start answering the following questions:
- How can we make it easier for our clients to do business with us?
- How do we better meet and exceed the customer’s expectations
- How can we overcome an attitude of indifference on our part towards our customers?
- How can we make the workplace a more positive place to work?
This is an exercise you should do at least every six months. Failing to improve your customer service today will affect your bottom line faster than you think.