In an ideal world, all you would have to do to generate profits is open a business and have an overflow of eager customers banging on your door. In an even more ideal world, you would have someone on staff that could handle all of your marketing and had an in-depth understanding of consumer behavior. In the real world, business owners have to work on luring customers to their business, and most small businesses can’t afford marketing magicians to be on staff.
So what are you left to do? Educate yourself! Ideally, if you were able to take one day a week to just focus on marketing, learning new concepts, implementing marketing strategies, and anything else related to marketing your business, you would undoubtedly increase your profits! If you can’t devote a whole day, a few hours a week will still do wonders. That is still more time than what you are currently spending.